Pieter Aarts
Scale-up companies don’t often fail because their product or service isn’t good enough—it nearly always is. Instead they struggle because of the quality of their business decisions, often in these key areas:
- Positioning your company. It makes your scale-up stick, and customers emotionally connect with it. Vision, Mission and Company culture have a huge impact on your marketing efforts, customer churn, and employee retention.
- Your go-to-market strategy. Make sure your company is ready to enter a (new) market, gauge your potential product-market fit, define your market (entry) strategy, become data-driven and define your key-performance indicators.
- Structuring roles in lead generation, sales and customer success. Including the founder's role. What should you avoid or focus on? How much of each role is appropriate?
- Your leadership style. While moving fast through company life-cycles and acting in different country cultures you will have to adjust your style.
I help you create an organization and eco-system that grows in a sustainable, scalable manner.
More about my background: Throughout my career I've held executive leadership roles in technology companies, led a publicly listed company and founded and scaled a virtual reality company to more than 530 employees operating in the US, Europe, Vietnam and China.
My areas of expertise include strategy, business development, content driven marketing, communications and media, go-to-market strategies, leadership development, innovation management, mergers & acquisitions, fund raising, partnership development, public speaking and sales transformation.
I graduated from the Technical University Eindhoven and obtained an MBA from Kingston University in London, UK.
Of Dutch origin, I resided in the US from 2010 until 2020.
As a founder and while scaling roOomy, I’ve learned my lessons the hard way. Without a trusted advisor in my immediate vicinity, I had to find my way in the international jungle. I enjoyed the successes and most of all learned from the mistakes I made.
Lastly, I have been involved with DutchBaseCamp and WeGrow as a coach since 2017.
A good advisor and coach is positive, enthusiastic, supportive, trusting, focused, critical, goal-oriented, knowledgeable, observant, respectful, patient and a clear communicator.
More or less, I’m ticking all the boxes but more important, I truly enjoy - and have a passion for - advising and coaching scale-ups.
Now and while utilizing my experiences, I get inspired by the new generation of entrepreneurs and am excited to support them on their journey.
Book your first free consultation.
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